Real Estate Marketing: Case Study
 
Case Study: Real Estate Online Segment, Who are the top players and why do they dominate? Date: 12/28/04
Definition: A set of the most representative real estate search phrases was defined with the purpose of discovering who the dominant players in the real estate industry are, and how they are achieving top search engine results. The search terms used in the following are ranked by the approximate number of searches they receive on a monthly basis:
search phrase # of searches
real estate 1663881
realtor 968290
mortgage 847376
selling a home 511148
selling a home 511148
home loan 476693
home for sale 372436
mortgage loan 219378
real estate florida 53887
Condo 52478
wisconsiin real estate 41542
texas real estate 40991
illinois real estate 33763
georgia real estate 30386
condominium 29910
arizona real estate 29621
arizona real estate 29621
michigan real estate 29475
south carolina real estate 27936
colorado real estate 26603
real estate california 26595
california real estate 26595
pennsylvania real estate 24408
real estate chicago 24298
hawaii real estate 24159
maryland real estate 23122
ohio real estate 22636
real estate new york 22253
alabama real estate 21077
north carolina real estate 19481
connecticut real estate 18074
maine real estate 18003
real estate seattle 17282
louisiana real estate 17140
montana real estate 17126
arkansas real estate 16961
florida home 15216
new jersey real estate 14362
mississippi real estate 14297
search phrase # of searches
virginia real estate 14090
indiana real estate 13969
idaho real estate 13607
new hampshire real estate 12963
oregon real estate 12910
iowa real estate 12397
utah real estate 11827
new mexico real estate 11444
Nebraska real estate 11214
south dakota real estate 11021
missouri real estate 10664
massachusetts real estate 10488
real estate Miami 10438
alaska real estate 10383
minnesota real estate 10339
vermont real estate 10052
Delaware real estate 9170
north dakota real estate 8742
real estate los angeles 8627
kentucky real estate 8435
washington real estate 8430
nevada real estate 8161
wyoming real estate 6806
Oklahoma real estate 6792
Oklahoma real estate 6792
rhode island real estate 5945
west virginia real estate 5835
kansas real estate 4307
chicago home 3213
chicago home 3213
miami home 2298
los angeles home 2260
beach home 2142
beach home 2129
real estate guide 2022
home buying guide 1764
beach condominium 787
Cleveland home 671
Tennesse real estate 409

After studying the top 10 positions for the search terms listed in the previous chart, the top players in the real estate market are:

Web Site # of Google Top 10 listings
Realtor.com 43
homegain.com 28
yahoo.com 18
unitedcountry.com 13
househunt.com 7
floridaguide.com 4
valuecom.com 4
miami.com 4
appraiserusa.com 3
everythingre.com 3

What does it take to be # 1 in the Real Estate Market?


Analysis of the #1 position for all these terms yields the following information:
Average Page Rank (PR) = 5.9 Average Link Popularity (LP)* = 1348.3

* The number of inbound links directed to the listed web page.

Other important factors often observed in the top positions include:



- Partial or full presence of the search phrase in the url & page title
- High number of incoming test links including the target search phrase

Here is the full list of the #1 positions across the country in the real estate segment:



word url listed # 1 PR LP
realestate http://www.realtor.com/ 8 10100
realtor http://www.realtor.com/ 8 10100
mortgage http://www.mortgage101.com/ 7 5100
selling your home http://info.aavirtualoffice.com/channels/selling.htm 6 0
home loan http://www.freddiemac.com/ 7 2860
home for sale http://homesalez.com/ 6 10800
mortgage loan http://www.mortgageloan.com/ 7 1700
real estate florida http://www.amstarrealty.com/ 5 91
texas real estate http://www.trec.state.tx.us/ 6 332
condo http://www.sun-sentinel.com/business/custom/condolaw/ 6 671
illinois real estate http://www.idfpr.com/ 6 880
georgia real estate http://www.grec.state.ga.us/ 5 55
condominium http://www.crhmaui.com/ 5 23
arizona real estate http://www.re.state.az.us/ 6 110
michigan real estate http://www.realestate-mls.com/ 6 7
south carolina real estate http://www.sciway.net/reloc/ 6 7
colorado real estate http://www.coloproperty.com/ 5 132
california real estate http://www.californiarealestate.com/ 8 5950
pennsylvania real estate http://www.realtor.com/pennsylvania/nbselpa.asp?st=pa 3 6
real estate chicago http://www.chicago-real-estate.biz/ 5 974
hawaii real estate http://www.adrhi.com/ 7 1200
maryland real estate http://www.surefind.com/ 4 6
ohio real estate http://www.realtor.com/ohio/nbseloh.asp 5 6
real estate new york http://www.nytimes.com/pages/realestate/ 8 1500
alabama real estate hhttp://www.al.com/realestate/ 6 33
north carolina real estate http://www.ncrec.state.nc.us/ 5 59
connecticut real estate ttp://www.raveis.com/ 6 52
maine real estate http://www.maineguide.com/real_estate/ 6 161
real estate seattle http://www.realestateseattle.com/ 4 14
louisiana real estate http://www.lrec.state.la.us/ 5 36
montana real estate http://www.bozemanmove.com/ 5 76
arkansas real estate http://www.ar-realestate.net/ 5 215
florida home http://www.myflorida.com/ 8 10300
new jersey real estate http://arsdata.com/njhh/ 5 14
mississippi real estate http://www.mrec.state.ms.us/default.asp 4 13
virginia real estate http://www.virginiaestates.com/ 5 103
indiana real estate http://www.mibor.com/ 6 67
idaho real estate http://www.idahorealestatecommission.com/ 5 64
new hampshire real estate http://www.state.nh.us/nhrec/ 4 10
oregon real estate http://www.move2oregon.com/ 6 117
iowa real estate http://www.realtor.com/iowa/nbselia.asp 5 6
utah real estate http://www.utahrealestate.com/ 5 127
new mexico real estate http://www.repress.com/ 5 127
nebraska real estate http://www.nrec.state.ne.us/ 5 27
south dakota real estate http://www.state.sd.us/sdrec/ 5 28
missouri real estate http://www.morealestate.net/ 5 280
massachusetts real estate http://www.mrew.com/ 5 41
real estate miami http://www.drewcashmere.com/ 6 173
alaska real estate http://www.alaskarealestate.com/ 5 48
minnesota real estate http://www.minnesotas-real-estate.com/ 6 159
vermont real estate http://www.vtliving.com/realty/ 5 183
delaware real estate http://www.pattersonschwartz.com/ 5 47
north dakota real estate http://www.realtor.com/northdakota/nbselnd.asp?st=nd 3 6
real estate los angeles http://www.franandrowena.com/ 6 233
kentucky real estate http://www.krec.net/ 0 24
washington real estate http://www.johnlscott.com/ 6 269
nevada real estate http://www.red.state.nv.us/ 5 74
oklahoma real estate http://www.orec.state.ok.us/ 5 33
rhode island real estate http://www.rirealestateforsale.com/ 5 97
west virginia real estate http://www.realtor.com/westvirginia/nbselwv.asp 5 5
kansas real estate http://www.accesskansas.org/krec/ 5 56
chicago home http://egov.cityofchicago.org/city/webportal/home.do 7 0
miami home http://www.miami.com/mld/miamiherald/ 8 14700
los angeles home http://www.ci.la.ca.us/ 7 867
beach home http://www.turtlebeach.com/ 6 133
new york home http://www.state.ny.us/ 8 5650
real estate guide http://www.realestateguide.com.au/ 5 7410
home buying guide http://www.homebuyingguide.org/ 6 405
beach condominium http://www.usvi.net/eastwind/ 4 2
cleveland home http://www.cleveland.oh.us/ 6 143
tennesse real estate http://www.state.tn.us/commerce/boards/trec/ 5 16
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